OUR COMMITMENT TO PRIVACY

To ensure the trustworthiness of our games and the quality of your experience, we collect and process information about our users. We are committed to handling that information with respect, because your privacy is very important to us. Dark Horse Fantasy Football ("we," "us," or "our") has prepared this notice to explain how we collect, use, and share information from users of our website located at http://www.darkhorseff.com ("Website").

By using our Website, Application(s), or Services, you consent to this notice. If you object to the collection, use, and sharing practices described in this notice, you may not use our Website, Applications, or Services. If you are a California resident, please see Section 12 below for additional information regarding your California Privacy Rights.

1. THE PERSONAL INFORMATION WE COLLECT
a. Information You Provide to Us

You may choose voluntarily to provide certain personal information to us. Personal information is information that can be used to identify you, such as your name, address, email address, phone number, credit card information, billing information, driver's license number, and social security number. For example, you may decide to share your first and last name, date of birth, location, email address, phone number, username and password, and the country and state in which you reside when you create an account to log in to our network ("Account"). We need this information to set up your Account, verify your identity, and provide you with our Services. When you use our Website, Application(s), or Services, we may collect all information necessary to complete the transaction and provide you with the Services, including your name, address, email address, phone number.

If you provide us feedback or contact us via email, we will collect your name and email address, as well as any other content provided in the email, in order to send you a reply, provide customer and technical support, improve and optimize our Services, satisfy our legal obligations, enforce our contracts, and address any existing or anticipated disputes.

When you participate in one of our surveys, we may collect additional information about your Profile, activity, usage, and preferences related to the Website, Services, so we can evaluate your interest in and the quality of our products, Services, and customer and technical support.

b. Information Collected via Technology

Information Collected by our ServicesIn order to improve, personalize, and optimize our Services and meet our legal obligations, we may automatically track certain information about your visits to and usage of our Website, Applications, and Services, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), device identifier, domain name, clickstream data, referring/exist pages, geolocation, and a date/time stamp for your visit. We also use this information to analyze trends, administer the Website, gather demographic information about our user base, deliver advertising, perform research, provide technical and customer support, inform our product development efforts, protect our legal rights, address disputes, and prevent our Services from being used to commit harmful or unlawful activities, including fraud. Some of this information may also be collected so that when you use the Website, Applications, or Services again, we will be able to recognize you and optimize your experience accordingly.
Device Information. We may collect information about the devices you use to access our Services, including the hardware models, operating systems and versions, software, file names and versions, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion information, and mobile network information. If you have downloaded our mobile Application(s), we may also collect certain information from your mobile device, including information about how you use the Application(s). This information is generally used to help us deliver relevant information to you. In the event our Application crashes on your mobile device, we will also receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs, provide other technical support, and improve and optimize the performance of our Application(s).

Cookies. Like many online services, we use "cookies" to collect technical information. Cookies are small pieces of information that a website sends to your computer's hard drive while you are viewing the website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Website, Application(s), and Services. We may use cookies to collect information about your IP address, browser type, operating system, device type and identifiers, platform type, as well as your usage of and activity on our Website and Application(s) and the performance of our Services. These types of information are collected to make the Website, Application(s), and Services more useful to you and to tailor your online experience to meet your interests and expectations. You can use the options in your web browser to notify you when you receive a cookie or you may change your cookie preferences in your internet browser or with third parties. You can control and/or delete cookies used by our Services at any time. For instructions on how to delete cookies using your particular internet browser, visit https://www.aboutcookies.org/. You can delete all existing cookies on your computer and adjust settings for most browsers to prevent cookies from being received.
Third Party Analytics. We use a number of service providers, such as Google Analytics, to help analyze how people use our Services ("Analytics Companies"). Analytics Companies use cookies and similar technologies to collect information pertaining to how people use our Website and Applications, what pages they visit, and what other sites they may have used prior to using our Services. We use the information we get from Analytics Companies to improve and optimize our Website, Applications, and Services.

2. INTERACTION WITH THIRD-PARTY SITES AND SERVICES

Certain products, services, or other materials displayed on the Website and Application(s) may integrate with, be integrated into, or be provided in connection with certain third-party services and content. We do not control those services and content and our Terms of Use and this notice do not apply to those services and content. You should read the terms of use agreements and privacy policies that apply to such services and content. We are not responsible for the practices used by any third-party websites or services linked to or from our Website or Application(s), including, without limitation, the information or content contained within them. By using our Website, Application(s), or Services, you acknowledge and agree that we are not responsible for and do not have control over any third-party services and content that you authorize to access information you provide to them. If you are using a third-party website or service and allow it to access your personal information, you do so at your own risk.

3. ADDITIONAL DISCLOSURES OF PERSONAL INFORMATION

In addition to the sharing practices discussed above, we may disclose your personal information as follows:

Parties You Share With. When you use the Website, Services, the personal and other information you choose to provide will be shared with parties you allow to receive such information. For example, you may choose to communicate personal information to your friends and other Players, including those who are participating in the same Contest as you. In addition, any information you post, upload, or disclose through your use of our social networking features may be available to other users and the general public. As provided above, by using the social privacy settings you may control who may view your social networking Profile information, the Contest participation activity you share through the social networking features, the content you post or otherwise share through the social networking features, and the notifications you would like to receive through the social networking features.
Service Providers. We may share your personal information with certain service providers to provide you the Services we offer through our Website and Application(s); conduct quality assurance testing; facilitate the creation of accounts; provide account authentication and user verification services; provide technical and customer support; geolocate users; personalize, customize, and improve your use and experience of the Services; process payments to you and other financial transactions; send email and push notifications; enable security support and technical maintenance; send you newsletters, surveys, messages, and promotional materials related the Services or on behalf of other companies; verify your identity; prevent harmful or unlawful uses of our Services, including fraud; deliver you customized or personalized content, information, and advertising; understand when users have installed our Application(s); monitor the health and performance of code on users' devices; request user feedback; send users links to download our Application(s); monitor the health of our servers; manage search engine optimization; and improve and optimize the performance of our Services.
Professional Financial and Legal Advisers. From time to time, we may also need to share your information with professional advisers, including lawyers, auditors, bankers, insurers and consultants, in order to obtain advice or other professional services from them. Such advisers are bound by legal and/or contractual duties of confidentiality and other prohibitions against disclosure of personal information.
Leaderboards. We may share information about the Contests in which you participate, including information related to your win/loss records, finishes, and fantasy picks.
Co-Branded Partners. Co-Branded Partners are companies with whom we may jointly offer a service or feature. You can tell when you are accessing a service or feature offered by a CoBranded Partner because the Co-Branded Partner's name will be featured prominently. You may be asked to provide information about yourself to register for a service offered by a CoBranded Partner. In doing so, you may be providing your information to both us and the CoBranded Partner, or we may share your information with the Co-Branded Partner. Please note that the Co-Branded Partner's privacy policy may also apply to its use of your information. We do not responsible for the practices used by Co-Branded Partners. In addition, by using our Website, and Services, you acknowledge and agree that we are not responsible for and do not have control over any Co-Branded Partners.
Corporate Restructuring. We may share some or all of your personal information in connection with or during negotiation of any merger, financing, acquisition, corporate divestiture, dissolution transaction, or other proceeding involving the sale, transfer, divestiture or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, your personal information may also be transferred as a business asset.Other Disclosures. Regardless of the choices you make regarding your personal information (as described below), We may disclose personal information if it in good faith believes that such disclosure is necessary (i) to comply with relevant laws or to respond to discovery requests, subpoenas, or warrants served on DHFF; (ii) in connection with any legal investigation; (iii) to protect or defend the rights or property of DHFF or users of the Website, Application(s), or Services; (iv) to investigate or assist in preventing any violation or potential violation of law, this notice, or our Terms of Use; or (v) if we believe that an emergency involving the danger of death or serious injury to any person requires or justifies disclosure of information. Advertising Alliances Opt-out: In addition to adjusting the appropriate settings in your browser, many advertising companies that may collect information for targeted advertising purposes are also members of the Digital Advertising Alliance or the Network Advertising Initiative. Both of these organizations provide directions on how individuals can opt-out from targeted advertising by their members. You can find more information on these opt-out capabilities on www.aboutads.info and www.networkadvertising.org.

4. SECURITY AND RETENTION OF PERSONAL INFORMATION

The security of your information is important to us. We use reasonable administrative, technical, and physical procedures, practices, and safeguards designed to protect personal information we collect from unauthorized access, use, alteration, exfiltration, or destruction. Additionally, we will keep your information for only as long as it is needed to achieve its purpose or meet our legal obligations.
We make concerted, good faith efforts to maintain the security of your information. Although we work hard to ensure the integrity and security of our systems, it must be recognized that no information system is 100% secure and, therefore, we cannot guarantee the security of such information. Outages, attacks, human error, system failure, unauthorized use, or other factors may compromise the security of user information at any time.

6. YOUR CHOICES REGARDING PERSONAL INFORMATION
Email Communication. We will periodically send you free newsletters and emails that contain information about our various products and Services, or other products and services we feel may be of interest to you. At any time you can easily indicate your preference to stop receiving such communications from us, and you may opt out of receiving further marketing from DHFF, by emailing us at darkhorsefftech@gmail.com. Despite your indicated email preferences, we may send you service-related communications, including notices of any updates to our Terms of Use and this privacy notice.

7. HOW TO ACCESS OR CORRECT PERSONAL INFORMATION

You may request a copy of personal information that DHFF has collected about you through the Services by contacting our privacy team via email addressed to darkhorseff@gmail.com.

8. HOW WE RESPOND TO DO NOT TRACK SIGNALS

Various browsers, including Internet Explorer, Firefox and Safari, currently offer a "Do Not Track" or "DNT" option that relies on a technology known as a DNT header, which sends a signal to websites visited by the user about the user's browser DNT preference setting. Please note that, at this time, we do not honor "DNT" signals or other mechanisms that may allow you to opt out of the collection of information across networks of websites and online services as there is no standard for how online services should respond to such signals. As standards evolve, we may develop policies for responding to DNT signals that would be described in future versions of this notice. For more information on DNT options, please visit www.allaboutdnt.org.

9. PROHIBITED USERS

As indicated in our terms of use, employees, operators, or consultants of a sports governing body are prohibited from participating in certain Contests where such employee, operator, or consultant is prohibited from participating in Contests by such governing body ("Prohibited Users"). For clarity, examples of sports governing bodies are the National Football League, Major League Baseball, and the National Basketball Association. We may report any participation in the Services or in any Contests by any Prohibited Users to the applicable sports governing body.

10. CHILDREN

The Website and Application(s) are not directed toward individuals under the age of thirteen (13), and we require that such individuals not provide us with personal information. We do not knowingly collect or maintain personal information from anyone under the age of 13 through the Website or Applications. If we become aware that a child under 13 has provided us with personal information through the Website, Application(s), or Services, we will delete the information from our files. If you are the parent or legal guardian of a child under 13 who you believe has provided personal information to DHFF through the Website, Applications or Services, please contact our privacy team at darkhorsefftech@gmail.com.

11. INTERNATIONAL USERS

The Website and Application(s) are hosted in the United States and are intended for and directed to users in the United States and Canada. If you are a user accessing the Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Website, Application(s) or Services, which are governed by U.S. law, this notice and our Terms of Use, you are transferring your personal information to the United States and you consent to that transfer. The Website and Applications are not intended to subject us to the laws or jurisdiction of any state, country or territory other than those of the United States. Your information may be stored and processed in any country where we have facilities or in which we engage service providers and, by using the Website, Application(s) or Services, you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have different data protection rules than those of your country.

12. CALIFORNIA PRIVACY RIGHTS

California Consumer Privacy Act
California residents ("CA customers") have certain rights concerning their personal information, including under the California Consumer Privacy Act of 2018 ("CCPA"). The preceding sections of this notice describe DHFF's practices regarding the collection, use, disclosure, and sale of personal information. This section supplements the preceding sections by describing CA customers' additional rights with respect to their personal information and explaining how to exercise such rights.
As provided above, we collect and use the following categories of personal information stated in the CCPA for the business and commercial purposes described in this notice: real name; username; postal address; email address; telephone number; social security number; driver's license, state identification, and passport numbers; date of birth and age; profile photographs; credit card, debit card, and bank account numbers and other payment and financial information; tax information and documents; commercial information, including records of products or services purchased, obtained, or considered; information on users' interaction with the Website and Application(s) and other websites and applications, including information on preferences, usage, communications, subscriptions, SNS usernames, associations, likes, and public profile information; and inferences drawn from such information. We collect this personal information from the categories of sources described above. We may disclose the foregoing categories of personal information for our business and commercial purposes to the extent permitted by applicable law.
Right to Know About Personal Information Collected, Used, Shared, or Sold.CA customers have the right to request that we disclose the following information for the period covering the 12 months preceding their request:
the categories of personal information we collected about you; the categories of sources from which we collected personal information about you; the categories of personal information that we have disclosed about you for our business purposes and the categories of suppliers to whom the personal information was disclosed; the categories of personal information that we sold to third parties and the categories of third parties to whom the personal information was sold, if any; the business or commercial purpose(s) for which personal information about you was collected, shared or sold; and the specific pieces of personal information we collected about you.

Right to Request Deletion of Personal Information.

CA customers have the right to request that DHFF delete the personal information we maintain about them, subject to certain exceptions.
Right to Opt-Out of the Sale of Personal Information.
CA customers have the right to opt-out of a business's sale of their personal information. Under the CCPA, the terms "sell," "selling," or "sale" mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a CA customer's personal information to another business or third party for monetary or other valuable consideration. The CCPA provides that a business does not sell personal information when:
the customer uses or directs the business to intentionally disclose his or her personal information or uses the business to intentionally interact with a third party, as long as the third party does not also sell the personal information; or the business uses or shares with a service provider personal information of a customer that is necessary to perform a business purpose, as long as (i) the business has provided appropriate notice that personal information is being used or shared and (ii) the service provider does not further collect, sell, or use the personal information of the customer except as necessary to perform the business purpose. As described above, we and certain other companies place tracking technologies on our Services, which allow us and such companies to receive information about your activity on our Services that is associated with your browser or device. Based on our current understanding of the CCPA, DHFF believes this is not a "sale" of personal information and that we have not sold the personal information of CA customers, including minors under 16 years of age, within the preceding 12 months. CA customers may control the use of certain tracking technologies and request to opt-out of the "sale" of personal information by clicking our Do Not Sell My Personal Information link in the footer of the Website and following the instructions on the page that appears. Please also keep in mind that your cookie and tracking tool preferences are specific to the device, website, and browser you are using and are deleted when you clear your browser's cache.

Right to Non-Discrimination for Exercising Privacy Rights.

DHFF will not discriminate against CA customers for exercising their rights under the CCPA.

How To Exercise Your Rights.

You may submit a request by emailing us at darkhorsefftech@gmail.com. Please note that DHFF may deny or fulfill a request only in part, based on our legal rights and obligations. Please also note that, except as otherwise provided by applicable California law, for purposes of these rights, personal information does not include information about job applicants, employees and other of our personnel or information about employees and other representatives of third-party entities we may interact with.

When we receive a request, we will verify the identity of the requestor and undertake to respond within the periods set by California law. If a CA customer has a password-protected account with DHFF, we may verify their identity through DHFF's existing authentication practices and will require him or her to re-authenticate themselves before disclosing or deleting the customer's data. If a CA customer does not have a password-protected account, we will take reasonable steps to verify their identity in accordance with the CCPA prior to responding any request. The verification steps may vary depending on the sensitivity of the personal information. If we cannot verify a requestor's identity using these methods, we may use an appropriate third-party verification service.

Designating an Authorized Agent to Submit Privacy Requests.CA users may use an authorized agent to submit a Request to Know or a Request to Delete. An authorized agent is a person or entity registered with the California Secretary of State that a CA customer has authorized to act on his or her behalf. If you choose to submit a privacy request to DHFF through an authorized agent, we may require that you provide the agent with written permission to do so and that the agent verify their own identity with DHFF. If your privacy request is submitted by an agent without proof that they have been authorized by you to act on your behalf, we may deny the request.

"Shine the Light" Law
A CA customer who has provided personal information to a business with whom he has established a business relationship for personal, family, or household purposes is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties' direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a CA customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed.
However, under the law, a business is not required to provide the above-described lists if the business adopts and discloses to the public (in its privacy policy or notice) a policy of not disclosing customer's personal information to third parties for their direct marketing purposes unless the business gives users a mechanism to opt out of having their personal information disclosed to third parties for their direct marketing purposes. Rather, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and providing a cost-free means to exercise the right.
We have opted for this alternative approach. As stated in this notice, we give customers a mechanism to opt out of having their personal information disclosed to third parties for their direct marketing purposes. Therefore, we are not required to maintain or disclose a list of third parties that received your personal information for marketing purposes. If you wish to opt-out of sharing your personal information with third parties for their direct marketing purposes, please email us at darkhorsefftech@gmail.com describe your request as "Re:Opt-out".

13. HOW TO CONTACT US Any inquiries or comments regarding your personal information and privacy rights, our data privacy practices, this privacy notice, or any reports regarding suspected or actual security violations should be directed to our privacy team via email to darkhorsefftech@gmail.com. 14. CHANGES AND UPDATES TO THIS PRIVACY NOTICE This privacy notice may be revised periodically in our sole discretion, and any changes will be effective upon the revised privacy notice being posted to our Website or Application(s). You are solely responsible for reviewing this privacy notice for any changes. In the event we make material changes to this privacy notice, as determined by us in our sole discretion, we will notify you. You are solely responsible for updating your personal information to provide us with your most current email address. In the event the last email address you provided is not valid or for any reason is not capable of delivering notifications to you, then in the event we provide you notification via email, our dispatch of the email containing such notification will constitute effective notification of the changes made to the privacy notice. In the event you do not wish to permit changes in our use of your personal information, you must notify us that you wish to deactivate your Account. Your continued use of the Website, Application(s), or Services following any changes to this privacy notice will indicate your acknowledgement of and consent to such changes and to be bound by the terms of such changes, with the understanding that the updated privacy notice applies to all of your personal information, including the personal information collected before the changes went into effect.